Cox Communications Evolving National Video Backbone

In 2010 Cox made a fundamental change in the way national broadcast video content is distributed to its serving markets. This change was dubbed the “V2B 2.0” initiative and involved using dedicated wavelengths, constructed in a tree-and-branch manner, to deliver the content from two master national headends rather than sending the content over the same routed Layer 3 network used to carry other services such as High Speed Internet, telephony, entertainment on demand, signaling traffic, and business Ethernet services.